Scientific Studies Published with Data Collected Through YouReply

Researchers publish journal articles, theses, and conference papers using reliable data collected from the YouReply participant pool.

10 publication(s)

Analyzing Brand Hate and Greenwashing: Purchase Intentions of Airline Passengers in Turkey

This study examines the effects of greenwashing perception and brand hate on purchase intention among consumers with airline service purchase experience in Turkey. The results show that greenwashing and brand hate negatively affect purchase intention, with brand hate playing a partial mediating role.

Zeynep ÜNAL — Başkent Üniversitesi, Zeliha ESER — Başkent Üniversitesi

Ege Academic Review

Emotion Reveals Self-Promotive Interdependence in Sub-Saharan Africa

This multi-country study examines the pattern of self-promotive interdependence — where personal achievement and group loyalty operate together — through emotional expression in Sub-Saharan Africa. The results show that both disjunctive emotions like pride and conjunctive positive emotions like closeness are co-expressed in Sub-Saharan African samples.

Annabella Osei-Tutu — University of Ghana, Erin Wang — University of Michigan, Cristina E. Salvador — Duke University, Amber Gayle Thalmayer — University of Zurich / University of the Free State, Keiko Ishii — Nagoya University, Luzelle Naudé — University of the Free State, Tong Suo — University of Michigan, Elizabeth N. Shino — University of Namibia, Amelie Rossmaier — University of Michigan, Stephen Asatsa — The Catholic University of Eastern Africa, Aysecan Boduroglu — Koç University, Othman Alkhadher — Kuwait University, MohammadHasan Sharifian — University of Michigan, Catherine C. Thomas — University of Michigan, Shinobu Kitayama — University of Michigan

Generalization of Dysregulated Empathy from Significant Others to Acquaintances Links Attachment Insecurity to Social Anxiety Disorder

This four-study research examines the generalization of dysregulated empathy from close relationships to new relationships in the link between attachment insecurity and social anxiety disorder. Results across international, Turkish, and Polish samples show that personal distress and empathic concern toward close others are critical mechanisms linked to social anxiety.

Emrullah Ecer — SWPS University, Muazzez Deniz Barut — University of Osnabrück, Safira Matos — University of Coimbra, Vera Badillo Sarabia — University of Valencia, Ekin Özalp — Yeditepe Üniversitesi, Samantha Hellenbrand — University of Luxembourg, Karolina Zielińska — University of Łódź, Cemre Naz Tomruk — University of Padua

Self and Identity

Navigating Cognitive Dissonance: Exploring the Interplay Between Conspicuous Consumption, Product Involvement, Price Sensitivity, and Pleasure

This study examines the relationships between conspicuous consumption, product involvement, price sensitivity, pleasure, and post-purchase cognitive dissonance through an integrated model. The results reveal that pleasure and involvement play a significant role in consumer decision processes, while price sensitivity does not significantly explain cognitive dissonance.

Ömer AKKAYA — Selçuk Üniversitesi

Tüketici ve Tüketim Araştırmaları Dergisi

Star Power: How Does a Celebrity in Multiple TV Commercials Influence Brand Recall, Attitude, and Celebrity-Brand Fit?

This study examines the effects of the same celebrity appearing in multiple TV commercials on brand recall, brand attitude, and celebrity-brand fit. Using a two-phase design focused on Cem Yılmaz commercials, the results demonstrate that celebrity-brand fit serves as a significant mediator in the relationship between recall and attitude.

Ece ERTAN — Marmara Üniversitesi, Ekin KARAPINAR ONUŞ — Marmara Üniversitesi

Marmara Üniversitesi İktisadi ve İdari Bilimler Dergisi

The Power of Virtual Influencers: The Impact of Brand Awareness and Gender on Brand Attitude and WOM Intention

This conference paper examines the effects of brand awareness and influencer gender on brand attitude and word-of-mouth intention in virtual influencer usage. Analyses based on a 2x2 experimental design show that brand awareness significantly affects brand attitude, and the interaction between gender and brand awareness is important for WOM intention.

Refik Erdem KOÇ — Kocaeli Üniversitesi, Fatih KOÇ — Kocaeli Üniversitesi, Burcu ÇAM — Kocaeli Üniversitesi, Duygu FIRAT — Kocaeli Üniversitesi, Hidayet KARAMUK — Kocaeli Üniversitesi

54th EBES Conference Proceedings - Volume II

The Role of Emotions in the Interaction Between Impulsive Buying, Regret and Return Behavior in Online Shopping

This study examines the relationships between emotional responses, impulsive buying, regret, and return behavior in online shopping. The results show that arousal increases impulsive buying and impulsive buying leads to regret, but return behavior is shaped more by regret and perceived return benefit.

Ömer AKKAYA — Selçuk Üniversitesi

Pazarlama ve Pazarlama Araştırmaları Dergisi

Political Distance and Incivility: The Ideological Roots of Workplace Silence

This study examines the relationship between employees' perceived political ideological distance and organizational silence, and the mediating role of political identity-based incivility. The results show that the direct effect of political distance is limited, and its impact emerges indirectly through political identity-based incivility.

Hakan Baltacı — Yalova Üniversitesi

Sosyal Mucit Academic Review

The Relationship Between Tourists’ Luxury Consumption Tendencies and Accommodation Preferences

This study examines how luxury consumption tendencies relate to tourists' accommodation establishment and accommodation concept preferences. The results show that groups with low and high luxury consumption tendencies differ significantly in their hotel type and accommodation concept choices.

Merve DOĞAN — Bilecik Şeyh Edebali Üniversitesi

İşletme Araştırmaları Dergisi

The Impact of Greenwashing on Trust and the Restoration of Trust: A Study on Women’s Beauty Products

This paper examines the impact of damaged brand trust after greenwashing on purchase intention and negative word-of-mouth. The scenario-based experimental research shows that greenwashing perception reduces trust, reduced trust lowers intention and increases negative WOM, and legal-based trust repair strategies are the most effective approach.

Hidayet Karamuk — Kocaeli Üniversitesi, Fatih Koç — Kocaeli Üniversitesi, F. Burcu Çam — Kocaeli Üniversitesi, Serhat Erat — Gebze Teknik Üniversitesi, Aysen Şimşek Kandemir — Kocaeli Üniversitesi

28. Pazarlama Kongresi Tam Metin Bildiri Kitabı

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